Case Studies Archives - Intero Digital Thu, 10 Apr 2025 01:39:56 +0000 en-US hourly 1 https://www.interodigital.com/wp-content/uploads/2022/12/cropped-intero-icon-32x32.png Case Studies Archives - Intero Digital 32 32 OfficeChairs USA https://www.interodigital.com/case-studies/officechairs-usa/ Thu, 10 Apr 2025 01:39:56 +0000 https://www.interodigital.com/?p=11995 Discover how Intero Digital helped OfficeChairs USA boost organic revenue by 58% through tailored SEO strategies, keyword diversification, and technical optimization.

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Case Study

OfficeChairs USA

Elevating Online Visibility and Revenue With Strategic SEO

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Brand Overview

OfficeChairs USA partnered with Intero Digital to overcome significant search visibility challenges. With products often competing in a crowded market due to overlapping naming conventions, standing out in search results was a recurring hurdle. The company turned to Intero Digital to improve keyword diversity, increase visibility on search engine results pages (SERPs), drive more users to the site, and boost revenue.

 

SERVICES
SEO

Growing Revenue

58%

INCREASE IN REVENUE FROM ORGANIC TRAFFIC

Actions Taken

To address OfficeChairs USA’s goals, Intero Digital implemented a robust SEO strategy tailored to the unique challenges of OfficeChairs USA’s product offerings. We focused on keyword diversity to differentiate the company’s products in search results and supported its content initiatives with detailed page optimizations. Regular tasks included updating title tags and meta descriptions, refining keyword density, optimizing anchor text, and targeting striking-distance keywords for improved rankings.

Results

The client’s proactive approach to redirects and consistent communication allowed us to tackle technical SEO elements effectively, such as page speed optimizations and reporting through Google Search Console. Additionally, the company’s habit of notifying us about new category pages gave us the opportunity to optimize those pages from the outset, ensuring strong initial performance.

The Year-Over-Year Results

  • 73% increase in organic users
  • 70% growth in organic sessions
  • 58% revenue boost from organic traffic

What does this mean for our happy client?

OfficeChairs USA has embraced collaboration and acted quickly on our recommendations to maximize results. Its trust in Intero Digital’s expertise combined with strong communication between their team and our account manager has built a highly effective partnership. This openness has allowed us to guide OfficeChairs USA with confidence, providing consistent growth in organic traffic and revenue.

OfficeChairs USA continues to experience steady, measurable growth in organic traffic and revenue. Together, we’ve crafted a winning strategy that delivers consistent, positive results, positioning the company for ongoing success in a competitive market.

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Tamron https://www.interodigital.com/case-studies/tamron/ Wed, 02 Apr 2025 12:53:47 +0000 https://www.interodigital.com/?p=11907 See how Intero Digital helped Tamron Americas reimagine its website to elevate UX, reduce content clutter, and support the brand’s long-term growth goals.

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Tamron Americas: Revamping a Website for Enhanced Consumer Support and Future E-Commerce Growth

BRAND OVERVIEW

Tamron Americas, a renowned leader in the camera lenses and photography equipment space, sought to modernize its North American website to enhance product visibility, support its current and prospective customers, and position itself for future e-commerce expansion. After four years of partnership, Tamron tasked Intero Digital with reimagining its site to elevate the user experience (UX), reduce content clutter, and support the brand’s long-term growth goals.

ACTIONS TAKEN

Intero Digital collaborated with Tamron Americas to design a streamlined, visually driven website tailored to its consumer- focused model with e-commerce integration. Through a series of workshops, we redefined the site structure and content strategy, enabling a more intuitive navigation system that enhances the UX and aligns with Tamron’s brand identity.

Key Improvements:

  • Content optimization: We reduced page count by more than 40%, consolidating 1,700+ pages to fewer than 1,000 for a cleaner, more accessible content flow.
  • High-impact visual design: We created a sleek interface with visually engaging product showcases that elevate brand perception and reflect Tamron’s industry stature.

THE RESULTS

Our efforts have prepared Tamron Americas for future growth and e-commerce opportunities:

  • A streamlined structure that promotes easier navigation and an improved user experience.
  • A polished, visually engaging design that underscores Tamron’s product quality and industry leadership.
  • A 40% reduction in page count, enabling a more organized, accessible flow for users.
  • Implementation of plugins and tools designed for seamless e-commerce functionality.

Industry
Photographic lenses, optical components, and commercial/industrial-use optics

Deliverables
UX and UI redesign
Content strategy and optimization
E-commerce–ready integrations
Customer support enhancements

-40%

Reduced page count by over 40%, from 1,700+ to fewer than 1,000 pages, creating an organized, accessible content flow.

Everything great starts with a conversation.

Schedule a 15-minute conversation to see how we can help.

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Quantum Health https://www.interodigital.com/case-studies/quantum-health/ Wed, 02 Apr 2025 12:46:23 +0000 https://www.interodigital.com/?p=11926 We helped Quantum Health build a digital experience to enhance user satisfaction, boost conversions, and reinforce its leadership in holistic wellness.

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Quantum Health’s Digital Evolution: A High-Performance Shopify Redesign

BRAND OVERVIEW

Quantum Health, a family-owned company in the natural products industry for over 40 years, took a bold step forward in its digital evolution by revamping its online presence with a sleek, user-friendly Shopify website. This transformation needed to focus on creating a seamless, mobile-optimized shopping experience that integrated rich educational content with effortless e-commerce functionality. To achieve this, they partnered with Intero Digital to build a scalable digital experience to elevate user satisfaction, boost conversions, and reinforce Quantum Health’s position as a leader in holistic wellness.

Key Highlight:

  • Greater flexibility and control: The redesigned site has made it easier for Quantum Health to manage content, track customer activity, and run marketing campaigns while giving customers better access to educational information.

ACTIONS TAKEN

Intero Digital collaborated with Quantum Health to identify, define, and prioritize content and functional requirements and set KPIs. The design team immersed itself in the new brand system and gained alignment on the vision of the new site.

A clear strategy was presented to Quantum Health, illustrating subsequent steps and key milestones. The implementation plan outlined recommended plugins and tools, including express checkout and multiregion localization for North American and Canadian customers, as well as the plan to migrate the high-performing blog and educational content.

TAKEAWAYS

Intero Digital built the new site in Shopify, optimizing for speed, mobile-responsiveness, and checkout efficiency. Results included:

  • Optimized user experience: A faster, more intuitive Shopify platform with an improved checkout flow.
  • Seamless brand integration: Updated brand identity and packaging are now reflected across the website.
  • Structured content strategy: A clear, intuitive layout supports both e-commerce sales and educational content.
  • Enhanced mobile performance: Fully responsive design drives higher engagement and conversions.

WHAT DOES THIS MEAN FOR OUR HAPPY CLIENT?

The redesigned website has positioned Quantum Health for future e-commerce growth and improved user engagement. The new content management system has given more control to internal stakeholders, provides flexibility for marketing its full product line, and supports a subscription-based sales model.

Industry
Natural products

Deliverables
Website design
Shopify e-commerce store
E-commerce–ready integrations

“Quantum Health has been working with Intero Digital for years. The team listened to our needs and worked with us to update our very outdated website. The process was smooth, and the team was responsive and easy to work with. Our new site not only reflects our brand better, but also enhances the user experience and provides us with greater control and tools.”

Marley Jones, Senior Marketing Coordinator

Everything great starts with a conversation.

Schedule a 15-minute conversation to see how we can help.

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Foard’s Parts and Equipment https://www.interodigital.com/case-studies/foards-parts-and-equipment/ Fri, 14 Mar 2025 22:29:04 +0000 https://www.interodigital.com/?p=11853 Discover how Foard’s Parts & Equipment achieved 512 first-page rankings in one month and boosted revenue with Intero Digital’s SEO and SEM strategies. See the results!

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Case Study

Foard’s Parts and Equipment

Growing Revenue Through Strategic SEO and Digital Marketing

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Brand Overview

Foard’s Parts and Equipment, an authorized dealer of name-brand outdoor power equipment and OEM parts, has a rich history dating back to 1968. Initially a small farm store, the business expanded into a nationwide e-commerce operation under the leadership of the original founder’s grandson in 2016. Facing competition from larger companies selling the same equipment, Foard’s sought Intero Digital’s expertise in SEO, paid media, and search engine marketing to carve out a competitive edge and grow their online presence.

 

SERVICES
SEM
SEO

Reaching Milestones

512

FIRST-PAGE RANKINGS ONE MONTH

Marking Foard’s highest achievement to date and reinforcing the company’s competitive advantage.

Actions Taken

Intero Digital worked closely with Foard’s to execute a tailored strategy that emphasized keyword diversity and minimized overlapping product terms. By fostering open communication, the client clearly articulated goals, allowing us to implement effective SEO tactics. The team focused on improving rankings for high-intent keywords while addressing technical issues to maintain strong web performance. This collaborative approach led to measurable improvements in visibility and user engagement.

Results

  • Year over year, organic SEO saw a 30% increase in returning users, a 22% increase in new users, and a 13% increase in total revenue.
  • We achieved 512 first-page rankings one month, the highest number to date.
  • Thousands of keywords now rank within striking distance on pages 2–5.

What does this mean for our happy client?

Foard’s Parts and Equipment values a strong partnership, staying proactive about technical issues and web vitals while communicating category priorities each quarter. This collaboration has allowed SEO efforts to shine, delivering consistent growth in traffic and revenue — even during the slower winter months. With a clear understanding of its goals, Intero Digital continues to support Foard’s success in an increasingly competitive market. Years of diligent SEO work have delivered tangible results.

Foard’s is thrilled to see its investment pay off, with SEO driving growth even in the offseason. This partnership exemplifies the power of aligning strategic digital marketing with a client’s vision to achieve long-term success.

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KitchenSupply https://www.interodigital.com/case-studies/kitchensupply/ Tue, 14 Jan 2025 16:21:54 +0000 https://www.interodigital.com/?p=11083 Discover how Intero Digital revitalized KitchenSupply (formerly Escali), a trusted brand in professional kitchen supplies. With strategic Amazon marketing, including SEO and PPC, we reversed a negative sales trend and achieved an 82.7% growth in shipped COGS and a 31.5% increase in sell-through rates. Learn about our transformative digital and omni-channel strategies that led to exponential growth and salvaged a challenging year for KitchenSupply.

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Case Study

KitchenSupply

Carving out growth with Amazon services

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Brand Overview

When we met KitchenSupply, it was operating under a different name: Escali. The brand specializes in kitchen equipment — think scales and thermometers — and it prides itself on being a trusted professional kitchen supply brand. The company also owns a coffee brand, The London Sip, and at the outset of our partnership, Escali was trying to bring the Escali and The London Sip brands together. 

The problem? Escali was seeing a negative slide on Amazon and didn’t have clear Amazon marketing objectives. The brand was already working with an agency, but the results just weren’t there. And even though Escali was hesitant to end the agency partnership before the year’s end, it understood the need to act quickly to turn around its Amazon performance. 

 

SERVICES
Amazon Marketing and Strategy 
Amazon SEO 
Amazon PPC 

Amazon Growth

82.7%

growth in Amazon shipped COGS

31.5%

increase in sell-through for shipped COGS

Actions Taken

When Intero Digital began working with Escali (soon to be KitchenSupply), it was entering a season of growth and change. The company needed Intero Digital to manage the digital transformation and omni-channel marketing strategy for its shifting brands. 

After our partnership began, the company acquired two additional brands: Old Stone Pizza Kitchen and Joyce Chen. After the acquisition, these brands were folded into our strategy. 

Intero Digital’s work with this collection of brands under the KitchenSupply umbrella (plus the brands’ international channels) has been focused on improving Amazon content and communication, boosting Amazon marketing objectives, and leveraging Amazon marketing strategy analysis to achieve better financial results. Additional resources have gone toward developing an omni-channel approach in order to achieve the new umbrella brand’s goals and take an Amazon results decline and turn it into exponential growth. 

Results

Our efforts have included SEO, advertising campaigns, product variations, and overall marketing strategy management. We’ve worked with the KitchenSupply team to ensure we’re spending marketing dollars in the right places and driving sustainable growth across the company’s portfolio. 

The Amazon results: 

  • KitchenSupply saw 82.7% growth in Amazon shipped cost of goods sold (COGS), while sell-through for shipped COGS grew 31.5% year over year.  
  • The month before Escali (now KitchenSupply) partnered with Intero Digital, it was facing a 20% decline in shipped COGS. The company’s sales had been declining for months, so our help enabled KitchenSupply to not only carve out growth, but also turn a very intimidating tide and salvage a pretty bad year. 

What does this mean for our happy client?

The financial outcomes from our efforts have been transformative, allowing KitchenSupply to stop a pattern of diminishing returns and achieve next-level growth.  

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RAPP https://www.interodigital.com/case-studies/rapp/ Wed, 08 Jan 2025 20:24:36 +0000 https://www.interodigital.com/?p=11041 Explore how Intero Digital's strategic content marketing and digital PR services propelled RAPP to a 236% increase in organic traffic, establishing it as a thought leader and DEI trailblazer in the marketing industry. Learn about our impactful collaboration that drove significant improvements in lead quality and positioned RAPP prominently in top-tier publications.

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Case Study

RAPP

Using Technology to Position RAPP as a Thought Leader in a Competitive Space

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Brand Overview

RAPP, a frontrunner in the global marketing sphere, is known for its data-driven and individual-centric approach. Dedicated to sparking genuine customer engagement, RAPP sought to amplify its voice as a thought leader and innovator in a highly competitive industry. Its goal was to leverage technology and creativity to not only reach an audience, but also resonate with the audience on a one-to-one level at scale, fostering meaningful interactions and conversions.

 

SERVICES
Content Marketing
Digital PR

SEO Success

236%

surge in organic traffic

Actions Taken

Since April 2016, Intero Digital’s collaboration has been pivotal in propelling RAPP’s thought leadership. A diverse array of digital content has been crafted, ranging from guest posts to whitepapers, that not only reflects RAPP’s expertise, but also boldly tackles controversial topics. This strategic content creation has positioned RAPP as a DEI trailblazer in the creative marketing and advertising industry.

Results

After engaging with our team, the client began to see improvements in lead quality almost immediately.

  • A remarkable 236% increase in organic traffic from 2021 to 2023
  • Strategic placements in high-caliber publications like Ad Age, Adweek, Campaign, Entrepreneur, and The Wall Street Journal, enhancing RAPP’s visibility and reinforcing its status as an industry authority

What does this mean for our happy client?

The collaboration with RAPP has marked a transformative phase in its digital marketing narrative. Embracing a brand ethos that values data, creativity, and individuality, RAPP has strengthened its thought leadership and witnessed substantial growth in market impact and user engagement. This is demonstrated by a substantial increase in organic traffic and notable media features. These successes are a testament to RAPP’s and Intero Digital’s innovative marketing strategies, which have established a new standard in the industry.

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Maine Outdoor Solutions https://www.interodigital.com/case-studies/maine-outdoor-solutions/ Wed, 08 Jan 2025 20:06:05 +0000 https://www.interodigital.com/?p=11038 Discover how Intero Digital revitalized Maine Outdoor Solutions' Amazon presence, leading to a 44% surge in sales through strategic Amazon management, SEO, and SEM services. Learn how our tailored solutions and proactive approach turned challenges into substantial growth and client satisfaction.

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Case Study

Maine Outdoor Solution

Full-Channel Management Success

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Brand Overview

Maine Outdoor Solutions (MOS) approached Intero Digital after its attempts to increase sales on Amazon with another agency did not meet expectations. The company sought our expertise to take complete control of its sales channel, which was previously shared with a distributor. Despite having a strong brand presence, it faced challenges with registering one of its brands on Amazon. MOS needed comprehensive support in listing optimization and Fulfillment by Amazon (FBA) inventory management.

 

SERVICES
Amazon Management
SEO
SEM

SEO Success

44%

surge in year over year sales

Actions Taken

To address Maine Outdoor Solutions’ goals, we recommended a strategic shift toward increased use of Amazon’s FBA service. By advising on appropriate inventory quantities, we ensured MOS was well stocked ahead of peak periods. We swiftly resolved its brand registration issues and adjusted several product listings to reflect the correct brand name. We reorganized its catalog to enhance product discoverability and began optimizing its entire catalog. Regular, enthusiastic communication helped us build a strong partnership, earning MOS’ trust and ensuring continuous progress.

Results

  • 44% increase in sales year over year
  • Better inventory control

What does this mean for our happy client?

MOS originally sought out our services for catalog management, planning to retain its previous agency for advertising through May. However, our early interventions proved successful, prompting a shift to bring forward our advertising management to early March. This decision was strategically made to better prepare for the peak season despite the costs associated with overlapping agency services.

This client has consistently communicated its satisfaction with our collaboration. MOS appreciates our proactive stance and rapid response to its needs, which has not only resolved its immediate challenges, but also driven substantial improvements in its Amazon sales performance.

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Sticker Mountain https://www.interodigital.com/case-studies/sticker-mountain/ Tue, 07 Jan 2025 16:40:05 +0000 https://www.interodigital.com/?p=11033 Explore how Intero Digital propelled Sticker Mountain to stunning growth with a 3907% increase in organic traffic and a surge in e-commerce sales by 305%. Our strategy optimized ad spend and boosted monthly revenue significantly.

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Case Study

Sticker Mountain

Transforming Digital Presence in B2B Sticker and Label Printing

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woman in sunny day making online shopping on e-commerce website
sticker mountain logo

Brand Overview

Intero Digital crafted a tailored strategy starting with search engine marketing and quickly integrating SEO. A comprehensive site restructure followed, significantly boosting conversion rates by 50% to 300% across campaigns. This approach not only refined Sticker Mountain’s online footprint, but also optimized its ad spend and slashed irrelevant clicks from 30% to less than 1% within the first 60 days.

 

SERVICES
SEO
PR

SEO Success

305%

Increase in e-commerce sales

3,907%

Increase in organic traffic

44,000+

Increase in monthly revenue

Actions Taken

Intero Digital crafted a tailored strategy starting with search engine marketing and quickly integrating SEO. A comprehensive site restructure followed, significantly boosting conversion rates by 50% to 300% across campaigns. This approach not only refined Sticker Mountain’s online footprint, but also optimized its ad spend and slashed irrelevant clicks from 30% to less than 1% within the first 60 days.

 

Results

  • Organic traffic soared by 3,906.78%, and e-commerce sales increased by 304.68% year over year.
  • Monthly revenue jumped from $6,000 to over $50,000.
  • The strategy attracted large B2B clients, aligning with the company’s goals for growth and market positioning.

What does this mean for our happy client?

Sticker Mountain has experienced unprecedented growth, necessitating a move to a larger facility to accommodate the surge in label orders. Intero Digital’s intervention has not only been about business growth, but it’s also been a partnership that has profoundly shifted Sticker Mountain’s trajectory. This success story stands as a testament to the power of strategic digital marketing, solidifying Intero Digital’s status as a trusted and effective agency partner.

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Life Flower Dispensary https://www.interodigital.com/case-studies/life-flower-dispensary/ Tue, 07 Jan 2025 15:53:35 +0000 https://www.interodigital.com/?p=11031 See how Intero Digital's strategic SEO boosted Life Flower Dispensary's visibility by 1200%, turning them into a key player in Denver's competitive cannabis market. Learn about our tactics for outranking directories and competitors.

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Case Study

Life Flower Dispensary

Dominating the Cannabis Market Through Strategic SEO and Content Optimization

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Cannabis in jars

Brand Overview

Life Flower Dispensary operates in one of the most competitive cannabis markets, providing both recreational and medicinal products to Denver’s diverse clientele. With offerings that include pickup, in-person purchases, and limited e-commerce functionality, Life Flower serves a vertical saturated with compliance hurdles, aggressive competition, and an audience ranging from novices to experts.

 

SERVICES
SEO Strategy and Implementation

SEO Success

1,200%

Increase in keyword rankings

Challenges

Life Flower approached Intero Digital to reclaim visibility after national directories began dominating local search engine results pages (SERPs). Traditional word-of-mouth marketing was no longer scalable, and increased competition further threatened its share in an evolving market. Life Flower needed a strategy to strengthen its online presence and reach customers before they turned to larger directories or competing dispensaries.

Actions Taken

Intero Digital crafted a targeted SEO approach for Life Flower, focusing on aggressive ranking and competitive displacement tactics to position Life Flower above local and national competitors, including industry-specific directories.

Key actions included:

  • Keyword optimization: Boosted keyword rankings by
    1,200% since November 2019, reaching a five-year high.
  • Content expansion: Built landing pages for each product
    type (e.g., medicinal vs. recreational) and category (e.g.,
    vapes, flowers, prerolls).
  • Competitive SEO tactics: Implemented strategies to
    displace competitors on local and national levels.
  • Programmatic SEO: Dynamically optimized product
    pages with automated titles, metadata, schema, and
    more, enabling Life Flower to capture search interest as
    products launched.

Strategic Recommendations

By analyzing consumer behavior in Denver’s unique market and other mature marijuana markets, Intero Digital tailored content to match the purchase intent of the highest- converting users. We helped Life Flower differentiate itself with a unique value proposition, driving conversions directly on its site and capturing a larger revenue share per purchase.

Results

  • 1,200% increase in keyword rankings: Achieved a five-year high in visibility.
  • Organic search as a primary channel: Organic search is now the leading source of purchases and brand introductions.
  • Increased user lifetime value: Users who engage with Life Flower through organic channels have a 62% higher lifetime value than those who do not.
  • Business expansion: Life Flower has grown from a single-location dispensary to a multilocation brand with plans to acquire competing dispensaries.

Takeaways

Intero Digital’s SEO expertise has enabled Life Flower Dispensary to outmaneuver local and national competition, leading to unprecedented growth in both visibility and revenue. Through our collaborative approach, Life Flower has transitioned from a small local dispensary to a fast-growing cannabis brand in Denver that’s poised for further expansion and acquisition.

What does this mean for our happy client?

Life Flower’s partnership with Intero Digital has led to exponential growth and has cemented its status as a key player in Denver’s cannabis market. By trusting our strategic SEO approach, Life Flower has elevated its market presence and established a strong foundation for future expansion, signaling long-term success in a competitive industry.

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Vodaland https://www.interodigital.com/case-studies/vodaland/ Wed, 18 Dec 2024 03:09:42 +0000 https://www.interodigital.com/?p=10453 Boosting ROAS and Revenue: Learn how Intero Digital helped Vodaland overcome declining Google Ads performance through data-driven strategies and precision targeting. See how implementing Performance Max campaigns and leveraging clear insights led to a 49% ROAS increase and 56% revenue growth.

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Case Study

Vodaland

Boosting ROAS and Revenue Through Targeted Ad Campaigns

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Brand Overview

After working with another agency for several years, the company was seeing diminishing returns and felt it had outgrown its previous partner. The client came to us with a clear objective: to improve its return on ad spend (ROAS) while gaining better visibility into its campaign performance. Since partnering with Intero Digital, Vodaland’s ROAS and ad spend efficiency have significantly increased, resulting in substantial improvements in digital marketing performance.

 

SERVICES

Meta Advertising (Facebook/Instagram)
Google Ads

Google & Social Media Advertising Success

57%

Increase in Revenue

106%

Surge in Phone Calls

Actions Taken

Intero Digital adopted a data-driven approach to help the client scale its ad performance and refine its budgeting strategies. Performance Max campaigns were implemented to increase visibility and create a scalable ad platform. To further enhance performance, a third-party dashboard, Attribution App, was introduced, providing clearer insights into the performance of each marketing channel. This enabled more precise budgeting and resource allocation. Additionally, new campaigns were launched with a focus on solution-oriented messaging rather than purely keyword-based targeting, resulting in improved user engagement and conversion rates.

Results

  • ROAS increased by 49.1% to 1.77 (transaction-based only).
  • Revenue went up 56.73%, reaching $360,029.68 (transaction-based only).
  • Phone calls increased by more than 106%.

What does this mean for our happy client?

Vodaland has seen impressive growth in ad spend efficiency and overall revenue thanks to the precision targeting and strategic insights provided by Intero Digital. With continued collaboration, the client now has a scalable ad platform that allows for better visibility and performance across multiple channels.

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